Press Release
6 January 2025
GONI LABS UNVEILS AI-POWERED MIRROR AND ONLINE TRY-ON SOLUTION FOR FASHION RETAILERS
Bringing together online convenience and in-store experience with the latest AI technology
Goni Labs is proud to announce its AI-powered mirror – offering users a virtual try-on experience, enabling them to try on clothing without ever stepping into a fitting room.
It combines the best aspects of online convenience with the tangible feeling of in-store shopping, enhancing retail experiences. Retailers of all sizes can now harness the power of advanced AI technology, easily.
AI Powered Shopping Experiences
The Goni Mirror integrates & leverages advanced AI technology to deliver an engaging and interactive in-store shopping experience. Designed with an intuitive user interface, it allows users to explore clothing options and share their try-on sessions with friends.
It is a perfect solution for shoppers who wish to avoid fitting rooms. By combining in-store interaction with the ease of online browsing, Goni Labs offers a seamless shopping journey that keeps customers engaged and satisfied.
Thanks to Google, Goni Labs has deployed the technology in Google’s Hub for Start-Ups – a space that champions innovation and growth – demonstrating both its appeal and business potential by driving sales for a leading local fashion retail chain.
Made for Retailers
Goni Labs’ virtual try-on AI software effortlessly converts operational inventory into engaging, try-on-ready content. Retailers can integrate this software into their existing digital platforms – such as apps and websites – or use the Goni Mirror to improve in-store experiences. The system’s management software allows retailers to connect inventory data, control which items are displayed, integrate checkout options, generate reports, and more.
Designed with scalability in mind, the Goni Mirror offers various sizes and installation types, customizable frames, colors, and interfaces to match a retailer’s brand identity. Its plug-and-play design ensures seamless deployment without the need for extensive IT resources or high-bandwidth internet connections.
Unlocking New Business Opportunities
“The Goni Mirror and our online virtual try-on solution enable fashion retailers to grow their business by bridging the gap between physical and digital retail,” says Shlomi Atias, CEO of Goni Labs. “These tools optimize both in-store and online shopping reducing return rates, increasing ROI, and encouraging customers to explore complementary items, ultimately boosting average order values.”
“The portability of the Mirror also makes it ideal for pop-up stores, enabling retailers to go out of their traditional shop – from train stations to office buildings and effortlessly convert their operational inventory into captivating, try-on-ready content, anywhere.”
Goni Labs will be exhibiting its AI-powered virtual try-on mirror in NRF – Retails Big Show in Javits Center New York on January 12-14, booth #2414.